Brian Chappell

Claw Marketing Let me explain what this actually means in practice. What It Is (And Why It Matters) Claw Marketing is a type of agentic marketing where you give up control and perfection over routines in exchange for self-learning systems that improve through creation. The name comes from Nanoclaw and OpenClaw (the WhatsApp-based AI agents […]

Back in 2008, the internet marketing landscape was in a unique state of growth, where blogs flourished as vibrant hubs for engagement. Twitter had just started making waves, breaking through as a social network focused on professional connections rather than personal updates like those on Facebook. Inspired by a thought-provoking post from Jeremiah Owyang (which […]

Enter: Client Fit Barry Mitsch, a mentor, once advised me to define my ideal client. This concept was new to me as an agency owner but proved invaluable. The idea is simple: attract clients you want to work with by being clear about who those clients are. Not every client is the right fit. Some […]

Hi, my name is Brian Chappell, and I am a fractional CMO for hire. I’ve been leading online marketing teams for over 20 years with experience in the following areas; Content Marketing/PR/Link Development Lead Generation E-commerce Healthcare Financial Services Software/Product Sports/Entertainment Want to work with me? See my client fit below. I built a simple […]

I was using social media when the only option was Waterfall, you would see your friends in real time and that was it. If you missed it, you missed it. Move on with your day. Now, you can’t miss it. The algorithms ensure you don’t, and that’s where the problems arise. Audience growth in a […]

I have been experimenting with ChatGPT and MidJourney for several months now in an effort to stay ahead. It’s nothing new for me as ongoing education and adapting to change are essential aspects of my career. I enjoy learning new things, hacking away, failing, and trying again. When MidJourney’s big update, v4, was released last […]

TL;DR Product should overlap with Marketing

Several weeks ago marked the 12 year anniversary of Google’s IPO. It was valued at some 30 billion dollars then and today sits on top of the world at over 500 billion dollars. It’s no accident that Google has optimized its network to achieve this level of success when you consider the company’s historical past. Google […]

Machine learning at Google and it’s applications to search rankings and other product innovations isn’t something that is talked about much in the marketing blogosphere. It’s critical, however, to understand that Google is pushing this type of technology throughout it’s enterprise. One strong sign that Google is years into machine learning is an open source […]