Several weeks ago marked the 12 year anniversary of Google’s IPO. It was valued at some 30 billion dollars then and today sits on top of the world at over 500 billion dollars. It’s no accident that Google has optimized its network to achieve this level of success when you consider the company’s historical past. Google has done a tremendous job monetizing its platform over the years and keeping webmasters on their toes with Google rankings.

I have attempted to document my take on key Google algorithm changes over the years and internal insights that I have garnered from working in the competitive SEO industry since 2005.

You might be saying, “But Brian, there are 185 posts already documenting Google’s supposed History. What’s new with yours?” Well most, if not all of them outside of a few, are devoid of any sort of filter/analysis from industry experts.

This is my take:

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

…updated Oct 9, 2017

Future

first noted on Oct 3, 2016 
first noted on Oct 9, 2017

Other Google Timelines

Other Google Timelines I would put vested credibility in. I warn others that there are a ton out there, most created by people whom I have never heard of. Be weary of historical outlooks on Google and documented historical accounts.

http://tools.seobook.com/algorithm-updates/

Summary

Links worked really well in 2005. They still work today but they come with some risks. The sites ranking in Google in 2005 are not what, in large part, are ranking today in 2016. When you look at the sites that still rank today, it’s the ones that have great user experiences and were not undermined by years of ‘we must rank #1 link building’ but instead were focused on building content assets that their competitors we’re afraid to give away.