; All Posts - Brian Chappell


I have been experimenting with ChatGPT and MidJourney for several months now in an effort to stay ahead. It’s nothing new for me as ongoing education and adapting to change are essential aspects of my career. I enjoy learning new things, hacking away, failing, and trying again. When MidJourney’s big update, v4, was released last […]

TL;DR Product should overlap with Marketing

Several weeks ago marked the 12 year anniversary of Google’s IPO. It was valued at some 30 billion dollars then and today sits on top of the world at over 500 billion dollars. It’s no accident that Google has optimized its network to achieve this level of success when you consider the company’s historical past. Google […]

Machine learning at Google and it’s applications to search rankings and other product innovations isn’t something that is talked about much in the marketing blogosphere. It’s critical, however, to understand that Google is pushing this type of technology throughout it’s enterprise. One strong sign that Google is years into machine learning is an open source […]

Marketers and developers have to get along, in fact they need to drink from the same water-cooler most of the time. It’s important for both marketers and developers to be able to work through projects and take a sense of shared ownership as it relates to results. It is common for teams to butt heads and […]

In the SEO business, at times proving success and past ‘wins’ can be a very intangible art that comes across to higher ups as total black magic. Whether you are trying to win over your boss or client to buy in on your new idea, seeking out a raise at your 9-5 job or winning over the […]

Call tracking tends to be one of those things I want to measure across any web operation I am involved in – its generally very integral to moving the bottom line. Whether or not a site depends on the income generated from a fat pipeline of new inbound phone calls I still like to monitor them. CallRail […]

If not, you better fake it tell you make it. Most smaller operations, folks running websites out of their house, do not send the signals to Google that they will be looking for over the next few years as they squeeze out smaller/non branded players. We are seeing an increase in leads just on our […]

Here is a good example worth sharing of how to do SEO right with an app, or as I am defining; a website that has a limited intrinsic use case, something with a narrow focus. In this example https://zapier.com/ (which is very similar to Ifttt.com that came out a bit ahead of it) creates well articulated […]

Over the years I have experimented and used a multitude of applications online that facilitate getting things done and making things happen. This post will outline the tools I use on a daily/monthly basis and their associated use case. Some of the tools listed below have multiple use cases, at which point I list them multiple times. One thing I have learned […]