Brian Chappell

Claw Marketing Let me explain what this actually means in practice. What It Is (And Why It Matters) Claw Marketing is a type of agentic marketing where you give up control and perfection over routines in exchange for self-learning systems that improve through creation. The name comes from Nanoclaw and OpenClaw (the WhatsApp-based AI agents […]

Back in 2008, the internet marketing landscape was in a unique state of growth, where blogs flourished as vibrant hubs for engagement. Twitter had just started making waves, breaking through as a social network focused on professional connections rather than personal updates like those on Facebook. Inspired by a thought-provoking post from Jeremiah Owyang (which […]

Enter: Client Fit Barry Mitsch, a mentor, once advised me to define my ideal client. This concept was new to me as an agency owner but proved invaluable. The idea is simple: attract clients you want to work with by being clear about who those clients are. Not every client is the right fit. Some […]

Hi, my name is Brian Chappell, and I am a fractional CMO for hire. I’ve been leading online marketing teams for over 20 years with experience in the following areas; Content Marketing/PR/Link Development Lead Generation E-commerce Healthcare Financial Services Software/Product Sports/Entertainment Want to work with me? See my client fit below. I built a simple […]