Brian Chappell

Last week I read about bracketmadness.ai, a March Madness site that accepts entries via API. Not a form for humans. An API for agents. I thought: if they built an agent to accept brackets, I can build an agent to submit them. So I did. My agent talked to their agent. No manual form-filling. No […]

I’ve been optimizing websites for search engines for over two decades. The visitor changed once when Google replaced directories. It changed again when mobile overtook desktop. Now it’s changing a third time, and most people aren’t paying attention. AI agents are browsing the web on behalf of users. Not theoretically. Not “someday.” Right now. And […]

The agent-to-agent economy needs trust infrastructure. Blockchain is overkill. The answer is already in your DNS. I’ve been watching the agent marketplace space evolve, and there’s a pattern I keep seeing: every new platform immediately jumps to blockchain-based reputation systems. It’s like we collectively forgot that we already solved this problem twenty years ago with […]

From 40-man Molten Core raids to multi-agent orchestration: Same skills, evolved tech.   I spent thousands of hours in 2005 coordinating 40-person raids in World of Warcraft. Now I build agent systems that manage marketing operations autonomously. The skillset? Identical. The technology? Light years ahead. The GPU Connection: Gaming Rigs to AI Inference 2005: Building […]

When the Creator Can’t Rank: The Nanoclaw Paradox and Google’s Broken Link Graph Fast forward to 2026, and we’re witnessing something I’ve been warning about since the 2018 Medic update: the link graph doesn’t work the way it used to. Maybe it doesn’t work at all. Google has been incredibly coy with how they have […]