Brian Chappell

Hi, my name is Brian Chappell, and I am a fractional CMO for hire. I’ve been leading online marketing teams for over 20 years with experience in the following areas; Content Marketing/PR/Link Development Lead Generation E-commerce Healthcare Financial Services Software/Product Sports/Entertainment Want to work with me? See my client fit below. I built a simple […]

I was using social media when the only option was Waterfall, you would see your friends in real time and that was it. If you missed it, you missed it. Move on with your day. Now, you can’t miss it. The algorithms ensure you don’t, and that’s where the problems arise. Audience growth in a […]

I have been experimenting with ChatGPT and MidJourney for several months now in an effort to stay ahead. It’s nothing new for me as ongoing education and adapting to change are essential aspects of my career. I enjoy learning new things, hacking away, failing, and trying again. When MidJourney’s big update, v4, was released last […]

TL;DR Product should overlap with Marketing

Several weeks ago marked the 12 year anniversary of Google’s IPO. It was valued at some 30 billion dollars then and today sits on top of the world at over 500 billion dollars. It’s no accident that Google has optimized its network to achieve this level of success when you consider the company’s historical past. Google […]