Brian Chappell

My AI assistant reads every edit I make to blog posts and automatically updates its style guide. After one day, here’s what it learned (and what it got wrong). The Problem: AI Needs 20+ Edits Per Post Last week I published an article about Claw Marketing. The AI draft looked decent. Then I opened WordPress […]

Claw Marketing Let me explain what this actually means in practice. What It Is (And Why It Matters) Claw Marketing is a type of agentic marketing where you give up control and perfection over routines in exchange for self-learning systems that improve through creation. The name comes from Nanoclaw and OpenClaw (the WhatsApp-based AI agents […]

Back in 2008, the internet marketing landscape was in a unique state of growth, where blogs flourished as vibrant hubs for engagement. Twitter had just started making waves, breaking through as a social network focused on professional connections rather than personal updates like those on Facebook. Inspired by a thought-provoking post from Jeremiah Owyang (which […]

Enter: Client Fit Barry Mitsch, a mentor, once advised me to define my ideal client. This concept was new to me as an agency owner but proved invaluable. The idea is simple: attract clients you want to work with by being clear about who those clients are. Not every client is the right fit. Some […]