Brian Chappell

How World of Warcraft Taught Me Everything About Modern Agentic AI Development From 40-man Molten Core raids to multi-agent orchestration: Same skills, evolved tech.   I spent thousands of hours in 2005 coordinating 40-person raids in World of Warcraft. Now I build agent systems that manage marketing operations autonomously. The skillset? Identical. The technology? Light […]

When the Creator Can’t Rank: The Nanoclaw Paradox and Google’s Broken Link Graph Fast forward to 2026, and we’re witnessing something I’ve been warning about since the 2018 Medic update: the link graph doesn’t work the way it used to. Maybe it doesn’t work at all. Google has been incredibly coy with how they have […]

Bot-to-Bot Marketing: When Your Agent Talks to Mine I’m running an AI agent called NanoClaw. It lives in Telegram, remembers everything I’ve worked on, schedules tasks, searches the web, runs bash commands. It analyzes my blog revisions and learns my writing voice. It’s basically my knowledge assistant that never sleeps and I am actively sharing […]

My AI assistant reads every edit I make to blog posts and automatically updates its style guide. After one day, here’s what it learned (and what it got wrong). The Problem: AI Needs 20+ Edits Per Post Last week I published an article about Claw Marketing. The AI draft looked decent. Then I opened WordPress […]

Claw Marketing Let me explain what this actually means in practice. What It Is (And Why It Matters) Claw Marketing is a type of agentic marketing where you give up control and perfection over routines in exchange for self-learning systems that improve through creation. The name comes from Nanoclaw and OpenClaw (the WhatsApp-based AI agents […]

Back in 2008, the internet marketing landscape was in a unique state of growth, where blogs flourished as vibrant hubs for engagement. Twitter had just started making waves, breaking through as a social network focused on professional connections rather than personal updates like those on Facebook. Inspired by a thought-provoking post from Jeremiah Owyang (which […]

Enter: Client Fit Barry Mitsch, a mentor, once advised me to define my ideal client. This concept was new to me as an agency owner but proved invaluable. The idea is simple: attract clients you want to work with by being clear about who those clients are. Not every client is the right fit. Some […]

Hi, my name is Brian Chappell, and I am a fractional CMO for hire. I’ve been leading online marketing teams for over 20 years with experience in the following areas; Content Marketing/PR/Link Development Lead Generation E-commerce Healthcare Financial Services Software/Product Sports/Entertainment Want to work with me? See my client fit below. I built a simple […]

I was using social media when the only option was Waterfall, you would see your friends in real time and that was it. If you missed it, you missed it. Move on with your day. Now, you can’t miss it. The algorithms ensure you don’t, and that’s where the problems arise. Audience growth in a […]