9 reasons why you should be very worried about Buying Links

target.jpgApparently, Google doesn’t really care about penalizing sites in their index, whether that is by the page level, or flat out kicking you out of Google, no matter how legit your site is you have a giant target on your back if you are not careful. Over the last year there has been a lot of talk from M.Cutts about the “problems” with buying links. He has been pretty persistent with telling webmasters that they do not condone it.

I don’t really care much for the idea Google can tell you where you can and cannot buy advertising. However, it is their index and they can do what they want.

From what I have seen so far, as far as the penalizations go they are not across the board. I still feel like it is a manual handcheck and perhaps with some level of algorithmic manipulation.

The following are 9 reasons you should be worried if you are buying links:

1. You are buying links through a network

2. You are buying links in chunks, 3-5 at a time on one page.

3. You are buying all your links on sidebar, footer locations.

4. Your entire niche buys links.

5. Your site sucks, as in no one in there right mind would naturally link to you.

6. All of your links have perfectly, articulated anchor text that simply looks fake.

7. You are not a 300+ Million dollar brand name.

8. You are doing really, really well in the SERPS, and rank in the top spot for a majority of the money terms.

9. 70+ % of your sites traffic comes from Google organic results

The bottom line is if you are buying links you really have to be under the radar. I know this has been said for a while but more so then ever. If your entire niche is buying links then there is a much greater chance your site is going to get checked out in my opinion.

Don’t go overboard, actually buy links that will get you traffic and conversions.

PS. If your link profile is made up of 1/2 to 3/4 paid links you might as well stop now, and start building defensible traffic.

Published by

Brian Chappell

I sold my Moz recommended Search Agency in 2016 so I could prepare for the next big thing. I consult a select few and am continuing to grow my side projects into stable businesses. If you are curious about partnering, contact me

10 thoughts on “9 reasons why you should be very worried about Buying Links”

  1. Ok, I am a web developer and not a search marketing person so this may sound a bit noobish. Why does google penalize people for buying text links? Are you talking about the text links from various ad networks. I don’t see why people get penalized for this isn’t it the same thing that you do when buying content ads from adwords? Are they penalizing you because your not buying them through Google?

  2. Dan – Google looks at the number of backlinks a site has as one of the major factors in determining how well they rank for search terms. They see it as a link equals a vote of confidence in that site, so if your site has 1000 backlinks, it means 1000 people are saying your site rocks, so they rank you higher. If you buy 1000 links, then those links aren’t really votes of confidence in your site, they’re just votes that you’ve paid for. Google sees it as manipulating their search results, and will try to penalize you if they catch you doing it.

  3. “However, it is their index and they can do what they want.” And we can create a PR disaster by calling them hypocrites every step of the way for protecting the 300+ million dollar brand names. Webmasters have more power than they might think on the surface. We have power in numbers.

    But if we keep caving in and saying, “They can do whatever they want. Whoever has the most power is the one who’s right,” we’re setting ourselves up for a grim future.

  4. @ Jack

    I am def not saying that:

    “Whoever has the most power is the one who’s right”

    I do not agree with most things Google has done on the paid link front.

    I am simply sharing specific elements that make you stand out a lot more, if you are partaking in link purchases.

    Bottom line is webmasters need to become less reliant on Google. It is not easy I will admit, but it is much easier in todays market then ever before.

  5. Ha. I am not a big fan of link buys either – not to say they are never useful- but generally they don’t make sense and certainly not overt large blocks of them which always seems to be what small businesses do. #5 is priceless. I see it all the time- crappy site buys links (all to homepage of course) and then they have the audacity to ask what happened.

  6. Cleverly done this does work – but only when essential – I prefer to build my own lynx – but some times you need that extra out of network originality.

    We can’t all listen to google too much – or we will become googlised like george bush.

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