Apparently, Google doesnâ€™t really care about penalizing sites in their index, whether that is by the page level, or flat out kicking you out of Google, no matter how legit your site is you have a giant target on your back if you are not careful. Over the last year there has been a lot of talk from M.Cutts about the â€œproblemsâ€ with buying links. He has been pretty persistent with telling webmasters that they do not condone it.
I donâ€™t really care much for the idea Google can tell you where you can and cannot buy advertising. However, it is their index and they can do what they want.
From what I have seen so far, as far as the penalizations go they are not across the board. I still feel like it is a manual handcheck and perhaps with some level of algorithmic manipulation.
The following are 9 reasons you should be worried if you are buying links:
1. You are buying links through a network
2. You are buying links in chunks, 3-5 at a time on one page.
3. You are buying all your links on sidebar, footer locations.
4. Your entire niche buys links.
5. Your site sucks, as in no one in there right mind would naturally link to you.
6. All of your links have perfectly, articulated anchor text that simply looks fake.
7. You are not a 300+ Million dollar brand name.
8. You are doing really, really well in the SERPS, and rank in the top spot for a majority of the money terms.
9. 70+ % of your sites traffic comes from Google organic results
The bottom line is if you are buying links you really have to be under the radar. I know this has been said for a while but more so then ever. If your entire niche is buying links then there is a much greater chance your site is going to get checked out in my opinion.
Donâ€™t go overboard, actually buy links that will get you traffic and conversions.
PS. If your link profile is made up of 1/2 to 3/4 paid links you might as well stop now, and start building defensible traffic.