Trackur Review – Is it worth it?

trackur logoAndy Beal, reputation management expert and avid blogger has put together what seems to be a great social media monitoring tool called Trackur. It attempts to scour the web and find any and all mentions of the keyphrase you enter.

Other tools in this niche are some what far and few between. However there are a few tools already in existence, such as:

There are several pricing models and options offered by Trackur:

  • Trackur Standard
    1 saved search
    Email and RSS reports
    Updates every 12 hours
  • Trackur Pro
    5 saved searches
    Email and RSS reports
    Updates/ 6 Hours
  • Trackur Enterprise
    15 saved searches
    Email and RSS reports
    Updates/ 1 Hour

Is worth it?

It is hard to tell off the bat how thorough of a job the tools does at finding every single mention for a specific phrase. However, at first glance it seems to do a solid job. It scours technorati, blogs, flickr, the interweb and apparently video’s (guessing via the tagging system) as well as other sources.

What will make or break this tool in my eyes is the effectiveness and thoroughness of searching the web. I definitely sense the need for a tool that can do a good job of the aforementioned. One thing that stands out to me initially is the tool is very user friendly. It is simple and easy to use. You can quickly find the information your are looking for and can utilize a “saving” mechanism to come back to searches you have done in the past. Furthermore, you can subscribe to your searches via email alerts and RSS feeds, which is handy.

Get ready to open up the pocketbook if you plan to sign up with Trackur. The pricing model definitely seems aimed at businesses. If you do not have the means to large amounts of dispensable income then you will probably not be able to afford this tool. I can somewhat understand this because I am sure the tool is an absolute resource intensive hog. However, I would love to see a cheaper option for that allows individuals like myself to have access to the tool without breaking the bank account.

All in all, this tool looks promising. I am looking forward to seeing how the tool grows and will be updating this post as more details become available.

What are your initial thoughts on Trackur?

Published by

Brian Chappell

I sold my Moz recommended Search Agency in 2016 so I could prepare for the next big thing. I consult a select few and am continuing to grow my side projects into stable businesses. If you are curious about partnering, contact me

16 thoughts on “Trackur Review – Is it worth it?”

  1. Dammit, I get the beta test email an hour ago and you’ve already got a post up. Don’t you have anything to do? I haven’t even had time to login yet.

    My view is that everything else offered is sub par and not particularly worth using. I’m hoping this one can deliver.

  2. Even I’ve not blogged about it yet!

    Brian, you’re right in that it’s aimed mostly at businesses but the standard version is aimed at individuals–those that just want to monitor their own name. What price point did you have in mind?

  3. @ madhat I had some down time last night so I figured I would go ahead and get my initial thoughts up. 🙂

    @ Andy

    I think I am tainted by many years of shared hosting plans at 10/month

    Maybe have an option that only updates once every 5 days? or once a week whereas to not be too straining on your internal resources.

  4. @ Niek

    As I understand it Trackur searches a few more spots than google does. It is also a web based tool that you can login and browse at your leisure which is another added bonus of

  5. @Niek – one of the major differences between Google Alerts and a service like Trackur or Reputation Monitor is that you can filter the results. Google alerts works ok for niche phrases but as soon as you start trying to monitor large brands or lots of phrases you quickly realise how much junk is reported. Our tools give you more option to filter your feed to only report the stories which are genuinely about you.

  6. At a quick glance at the marketing, I like what Andy has done with Trackur. I make the statement as a competitor, veteran in the brand and reputation monitoring space, and builder of reputation monitoring tools like RepuTrace(TM).

    What grabs me is the “straight speak” on Trackur’s marketing – its a pitch that is clearly honed through Andy’s experience in dealing with clients needs in the reputation monitoring space, and I guess I find it refreshing because it is often absent in the competitive landscape.

    I cannot speak on the Trackur technology, however from the demo and screenshots, the interface seems simple and I think an important part of providing useful online tools is keeping things simple.

    If we are to assume that Trackur meets the needs of business in terms of reputation monitoring and budget, the one thing I would urge reviewers to consider in any reputation monitoring tool is depth of sourcing.

    This is the very real challenge of scouring all areas of the online terrain – blogs (+ comments), forums, message boards, chat rooms, IM platforms, consumer advocacy sites, gripe sites, social networks, video’s and images. In the business environment, the people that should care the most about depth of sourcing are those charged with the responsibility to track all online conversation.

    In our dealings, these are folks whose concerns range from time constraints right through to the very real potential that they may be missing certain social media and online buzz by relying solely on a scattering of freely available resources and tools. This means that the free “alerting” tools mentioned above just aren’t cutting it for them.

    The hardest thing for most people to realize (and I think Andy will agree with me on this) is that real-time Internet monitoring must go beyond vanity searches and a collection of feeds.

    Another point, and still related to depth of sourcing, is perhaps the most important thing to consider aside from being able to uncover every instance of online discussion. Prudently avoiding splogs, bloatware, spam, malware, worms and viruses. That’s right, the same issues we have all been grappling with in our email inboxes for years is rearing its ugly head in the the social media space (at this point in time, the worst perpetrators appear to be free-blogging platforms, but there are other areas of the interweb and social networks that are proving to be just as problematic).

    On the one hand, they flat out waste peoples time. One of the things that sets us apart from our competitors is that all our tiers of service include a human element to not only score all records, but to review and filter out irrelevant results. It is both through my IT background and in hearing the concerns of clients who have come to us after using a competitors services, that the absolute last thing you want to do is waste anyones time by producing irrelevant results, or worse, introducing a malware issue.

    While are technical infrastructure performs regular searches and updates our clients as required, the one major departure between our firm and those like Trackur is that we rely on the human review element to do precision monitoring and this is one of the primary reasons we don’t provide a free trial.

    The final tip is that online reputation monitoring tools and strategies ought to include a layer of risk interpretation which assigns some system of priority to placed on online conversation with the potential to make or break a companies brand. In our experiences, user-friendly dashboards, sentiment scoring, charting and trending capabilities all become an important part of the strategy and analysis mix for communications and marketing professionals, and ultimately any tools that can save you time to search, store and organize results and allow you to spend that time to avert disaster, are well worth the money.

  7. @ Joseph

    Thanks for jumping into into the conversation Joseph. You point a TON of fantastic points with regards to making a online reputation mgmt. tool work, and work well.

    The point of blocking out spam is critical. I have noticed with some tools that blogspot spam is rampant and can really make a tool useless. No one wants to sift through spam, and surely no one wants to pay thousands of dollars a year to do it.

    Threw you a link as well 🙂

  8. All the hype for this? Totally disappointed. I can subscribe free to all the different rss and feeds and it will come straight into my email box. What does this do that distill or other tools do not?

  9. @Joseph

    I too agree Joseph made some great points.

    The blocking out of spam is crucial, although impossible to be 100% (even google can’t do that) there are other ways particularly in the reputation monitoring field this can be achieved.
    -Human review
    -Algorithms to detect potential influence of social media and sources
    -Authority based rankings

    We tend to opt for an algorithm based approach, this way we manage to remove most SPAM, that left over is ranked so low it is kept in a very low profile position in our interactive dashboard.

    Looking at Trackur it look a useful utility for individuals to keep an eye on mentions about them and does go on to be much more advanced than Google alerts that someone mentioned.

    However we have found with some of our larger clients they want the data categorized and organized to a much greater extent.

    They look for:
    -Buzz volume (historical /real time charting)
    -sentiment break down
    -main influential sources
    -competitive intelligence comparisons
    -most common buzz about their brands

    And much much more, things we have worked hard to add to

    Another point I would like to make is tracking this data and updating needs to be more regular than every few hours, otherwise key commentaries can be missed.

    To sum I think Trackur may well be useful to individuals looking at basic mentions reports, but larger brands and businesses I think would find they needed more sophisticated reporting.

    We do offer free trials if people want to check our service out.


  10. Hi Brian:

    Tools are useful when they are in demand, I love what Andy is doing by truly honing this niche as the need for reputation management grows as damage control is the only aspect many people focus on.

    Resources are not the first priority for most when a circumstance like someone bashing you comes into play. Instead of protection money it’s like having a trained stool pigeon waiting to drop the dime on the offenders before they gain momentum and get the drop on you in the SERPs. Price is probably at the bottom of the list as far as criteria. Personally, I find blogsearch to be a decent free tool when you use different alerts “in quotes”…but to each their own.

  11. Little to pricey for me. I can do the job with RSS subscriptions. For the lay person this kind of tools would be great, but dont think they will pay the dollars for it.

  12. Hello,

    Regarding Tom’s response on his reputation monitor. You claim that you crawl “more sources than just google” but isn’t it against google and other search engine’s Terms of Service to scrape their search results and re-sell them under your name? I ask because I don’t want to sign up to a service that will eventually get shutdown. It happened to one of my friends with such a service. If you have a partnership with google etc, then great, I will sign up.

    I asked this question on the blog and my post got deleted.


    Joe Matte

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