Category: Google

The Google History from an SEO Consultant’s Perspective

Several weeks ago marked the 12 year anniversary of Google’s IPO. It was valued at some 30 billion dollars then and today sits on top of the world at over 500 billion dollars. It’s no accident that Google has optimized its network to achieve this level of success when you consider the company’s historical past. Google […]

Machine Learning Applications Google Might be Using

Machine learning at Google and it’s applications to search rankings and other product innovations isn’t something that is talked about much in the marketing blogosphere. It’s critical, however, to understand that Google is pushing this type of technology throughout it’s enterprise. One strong sign that Google is years into machine learning is an open source […]

Are You Telling Google You Are a Brand?

If not, you better fake it tell you make it. Most smaller operations, folks running websites out of their house, do not send the signals to Google that they will be looking for over the next few years as they squeeze out smaller/non branded players. We are seeing an increase in leads just on our […]

What If Google Had Real Competition?

Competition is a good thing. Unfortunately over the years Google has been able to retain absolute worldwide dominance over the Search market. Many updates and changes to their search engine wouldn’t have taken place if there were other players in the market pushing the boundaries in my opinion. Here are a few what ifs that I could […]

Why Domain Crowding Might Not Be a Bug

If you are not up to speed on domain crowding hop on over here and read up on it, then come back to read through my take. We know the following: Google doesnt make much money off of the long tail Long tail queries and sub 20+ rankings sometimes brings to the surface sites that […]