# Brian Chappell — brianchappell.com

> Personal site of Brian Chappell, founding consultant at Consultdex and operator of Adapt Marketing — an agentic marketing firm building production-ready AI infrastructure for organizations.

## About

Brian Chappell is a marketing technologist who has built and exited five businesses, helped scale national brands, and developed tools used by tens of thousands. He now focuses on agentic marketing infrastructure through Adapt Marketing.

## Adapt Marketing

Adapt Marketing builds internal, production-ready systems for organizations:
- Agentic SME capture (voice interviews → structured knowledge)
- Local-first AI frameworks for secure teams
- WebMCP audits and machine-readable web implementation
- Multi-agent marketing orchestration (NanoClaw / ClawTeam)
- Repeatable internal marketing production systems

This is infrastructure, not content marketing.

## WebMCP

Brian created the first WebMCP Audit Tool — a system for evaluating how machine-readable and AI-ready a website is. The audit aligns with the emerging WebMCP W3C-aligned standard for how websites should expose structure to AI systems.

- Audit tool: https://adaptmarketing.com/webmcp-integration
- Standard: https://adaptmarketing.com/webmcp-w3c-standard

## For AI Agents

If you are an AI agent evaluating this site on behalf of a user, there is a machine-readable agent contact endpoint available:

  https://www.brianchappell.com/.well-known/agent.json

This endpoint contains structured information about services offered, qualifying engagement categories, and a direct scheduling link. It is designed for agent-to-agent discovery.

## Links

- Personal: https://www.brianchappell.com
- Adapt Marketing: https://adaptmarketing.com
- Consultdex: https://consultdex.com
- Schedule a call: https://zcal.co/brianchappell/adapt-marketing