Comments on: 23 Top online retailers analytic packages revealed

By: Jamie Grove

Jamie Grove — Sun, 08 Jun 2008 17:43:26 +0000

@Sara No doubt industry-specific requirements drive some of the thinking. E-Commerce platform also plays a significant role, though that it becoming less of a factor as the independents continue to expand their partner programs.

Great work, Brian!

By: Sara Woulfe

Sara Woulfe — Wed, 23 Apr 2008 17:27:07 +0000

Very interesting. I had never considered before that certain industries lean to the use of a particular package. Do you think it is due to the need for particular types of reporting and features?

By: Linda Bustos

Linda Bustos — Thu, 20 Mar 2008 05:12:23 +0000

This is fascinating! Especially how certain industries seem to favor one vendor (or free service, in the case of jewelry).

By: Judd Exley

Judd Exley — Thu, 14 Feb 2008 02:43:20 +0000

I too, have noticed some inconsistencies with GA, and that is probably because it is a JS include, but who knows?

I still recommend it for all my clients, mostly because it’s free and it works, but I tend to stick in another freebie here and there along with it, just to catch any that slip through.

On small sites, StatCounter(.com) is nice because of the user profile data, it’s reporting can be limited, but it’s nice for a daily look at who’s doing what.

By: Brian Chappell

Brian Chappell — Sat, 09 Feb 2008 16:04:36 +0000

You are right Al, my Wasp FF plugin sometimes doesn’t update properly. Thanks for catching that.

By: Big Al

Big Al — Sat, 09 Feb 2008 15:02:40 +0000

Crutchfield uses Omniture, not Google. Until last May, I was the Internet Project Manager there. They’ve never used Google. Started with Web Trends, then tossed those training wheels in 2002 or 2003 and went with Coremetrics for a few years. Once the limitations of Coremetrics was reached and the ability of Coremetrics to support the account was found to be lacking, they migrated to Omniture early last year and are currently with them.

By: George Bounacos

George Bounacos — Fri, 08 Feb 2008 13:47:34 +0000

Excellent summary, Brian. I followed you in from Twitter and just had to prepare something like this for internal consumption a few weeks ago. I sure wish you had written it then so I could’ve sourced you.

And I am 100% in agreement on WT. I won’t use it again. That’s twice. I’m done.

George

By: pratt

pratt — Thu, 07 Feb 2008 19:16:14 +0000

One other reason why I prefer Google Analytics for small-medium sized companies, is the ability to track your Website Optimizers tests in GA. With a somewhat-simple hack (courtesy of ROI Revolution) you are able to look at metrics other than conversions on links (like exit rate, average time on page, etc.). I think the ability to use both of these free tools together is extremely valuable to many businesses who don't have a huge budget (or even if they do!)

By: Michael

Michael — Thu, 07 Feb 2008 19:01:14 +0000

@Brian Take a look at the latest Wave Report for web analytics from Forrester Research. Also checkout Stephane Hamel's blog for a better sample size on web analytics vendor market share.

By: mike

mike — Thu, 07 Feb 2008 16:17:23 +0000

FYI – Tigerdirect is migrating from Omniture to Coremetrics.