Product vs. Growth vs. Product Growth

TL;DR

Product should overlap with Marketing

Don’t fall trap to Product | Growth

Your business is your product, first and foremost. This concept doesn’t just apply to Software products.

  • The traditional Product Manager has to work with Marketing to ensure that the product is positioned properly for market fit.
  • The traditional Marketer has to work with Product to make sure that the Product is living up to what message the Marketer is creating.

When the Product Director infuses the two, you win.

Silos are dangerous in companies and a lot of times its how they fail long term without the company having any idea what is ‘killing the company’.

I expect over the next 5-10 years this will be a more common role and it will be assumed that the Product Manager will be actively growing the business and/or concerned about that as they go about their day to day job.

Further reading on this trend can be found here: https://hbr.org/2016/02/every-company-needs-a-growth-manager

 

Published by

Brian Chappell

I sold my Moz recommended Search Agency in 2016 so I could prepare for the next big thing. I consult a select few and am continuing to grow my side projects into stable businesses. If you are curious about consulting, contact me through Big Fork Content.