Comments on: Google Adwords at the bottom of the SERPS? http://www.brianchappell.com/google-adwords-bottom-serps/ Search and Social Media Optimization - Link Development - Website Monetization Mon, 01 Mar 2010 10:09:17 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Eric Lander http://www.brianchappell.com/google-adwords-bottom-serps/comment-page-1/#comment-822 Eric Lander Sun, 14 Sep 2008 01:12:51 +0000 http://www.brianchappell.com/google-adwords-bottom-serps/#comment-822 Whether this is a repeated test from 2005 or not, the fact is that it's happening now. As Brian and I discussed via Twitter DM last night, there's probably something to the fact that these tests began (for him) in a very late scenario on a Friday. As Tim Dineed rightly points out, Google's serving up zillions of search results. I don't think inventory is ever an issue. Monetization though always is with the hungry SOBs on Wall Street and in Board Rooms ruining the culture of the company. But I digress. The testing of this coincides with AdCenter changing up their tests and ad formats too. Nothing more than a coincidence - but maybe there's some push to get advertisers acclimated to new spots before the holiday season approaches and ad revenues soar through the roof? Just a thought for discussion. Either way, this is an excellent find and a very smooth screencast. Thanks for your work in putting this together Brian. Whether this is a repeated test from 2005 or not, the fact is that it’s happening now. As Brian and I discussed via Twitter DM last night, there’s probably something to the fact that these tests began (for him) in a very late scenario on a Friday.

As Tim Dineed rightly points out, Google’s serving up zillions of search results. I don’t think inventory is ever an issue. Monetization though always is with the hungry SOBs on Wall Street and in Board Rooms ruining the culture of the company.

But I digress.

The testing of this coincides with AdCenter changing up their tests and ad formats too. Nothing more than a coincidence – but maybe there’s some push to get advertisers acclimated to new spots before the holiday season approaches and ad revenues soar through the roof?

Just a thought for discussion.

Either way, this is an excellent find and a very smooth screencast. Thanks for your work in putting this together Brian.

]]> By: Brian Chappell http://www.brianchappell.com/google-adwords-bottom-serps/comment-page-1/#comment-817 Brian Chappell Sat, 13 Sep 2008 04:21:32 +0000 http://www.brianchappell.com/google-adwords-bottom-serps/#comment-817 @Jon How long tell they plop these things in the middle of the page as well, along side the news, blog articles and images ;) Leaving a couple spots to potentially rank organically. @Tim My pleasure. @Jon

How long tell they plop these things in the middle of the page as well, along side the news, blog articles and images ;)

Leaving a couple spots to potentially rank organically.

@Tim

My pleasure.

]]> By: Tim Dineen http://www.brianchappell.com/google-adwords-bottom-serps/comment-page-1/#comment-816 Tim Dineen Sat, 13 Sep 2008 04:21:00 +0000 http://www.brianchappell.com/google-adwords-bottom-serps/#comment-816 @Jon - not enough searches? Umm, they have like 70% market share of the zillion searches that occur each month. It's really about monetization and it's smart. If someone gets past result #10 and still hasn't found what they were looking for they may be likely to click an advertisement even if (or especially if) they weren't likely to do so at the top of the page. Brian - nice smooth screencast! Thanks for this. @Jon – not enough searches? Umm, they have like 70% market share of the zillion searches that occur each month.

It’s really about monetization and it’s smart. If someone gets past result #10 and still hasn’t found what they were looking for they may be likely to click an advertisement even if (or especially if) they weren’t likely to do so at the top of the page.

Brian – nice smooth screencast! Thanks for this.

]]> By: Jon Henshaw http://www.brianchappell.com/google-adwords-bottom-serps/comment-page-1/#comment-815 Jon Henshaw Sat, 13 Sep 2008 04:14:51 +0000 http://www.brianchappell.com/google-adwords-bottom-serps/#comment-815 I'm thinking too much inventory, not enough searches. In additional to more ads, they could try throwing in some more universal search results – a little video, maps, and a few other things – then MSN/Live will actually start to look like a good and usable search engine. I’m thinking too much inventory, not enough searches.

In additional to more ads, they could try throwing in some more universal search results – a little video, maps, and a few other things – then MSN/Live will actually start to look like a good and usable search engine.

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