Call tracking tends to be one of those things I want to measure across any web operation I am involved in – its generally very integral to moving the bottom line. Whether or not a site depends on the income generated from a fat pipeline of new inbound phone calls I still like to monitor them. CallRail gives me a great base foundation to build out and monitor call activity with. With features like the ability to record calls, take notes on callers, monitor geographic regions that are generating the most interest as well as a myriad of other features that I go into further detail below.
Call Rail Review – Behind the scenes:
CallRail sits on top of the Twilio stack so you know the backbone of the SaaS is rock solid. Twilio is a very large, dominant player in the industry that offers vendors the affordability over the traditional, expensive Call routing provider. The benefit you get with CallRail instead of simply setting up a Twilio account is that you get Dashboards and customizations to reporting that you wouldn’t be able to generate without hiring a developer. They even recently added Webhooks so you can better optimize calls in the CRM process. Continue reading CallRail Review – Are You Tracking Your Calls?