Marketers and developers have to get along, in fact they need to drink from the same water-cooler most of the time. It’s important for both marketers and developers to be able to work through projects and take a sense of shared ownership as it relates to results. It is common for teams to butt heads and in some cases just not give a damn what the other side expects as an outcome. Here are some ways to address this issue – and it starts with the ‘development process’. Continue reading Developers vs. Marketers: Whose Responsibility is it for Success?
In the SEO business, at times proving success and past ‘wins’ can be a very intangible art that comes across to higher ups as total black magic. Whether you are trying to win over your boss or client to buy in on your new idea, seeking out a raise at your 9-5 job or winning over the budget from a new client, getting them to see the end goal of making more money can be tough.
I have thought through this a bit and have some experiences that I thought I would share as it has come up quite a bit recently for me in running a boutique search agency. I have had to adjust the need to show value as the people who want to know my value have changed in use cases. Continue reading SEOs: How To Prove Your Value to People Who Matter